BetOnSoft has just completed re-branding to Saucify
BetOnSoft, a cutting-edge provider of casino games, has announced that they have rebranded to Saucify.
Their spokesman said that the new brand gives an evocative feeling of adding sauce to a dish to make the dish more exciting as well as flavorsome. This is what Saucify has done for the past eight years within the games market.
Reasons for the Name Change
The name was especially chosen to represent the company's attributes of originality, dynamism, and speed to the gaming market—a huge step away from many of the bland brands that grace the gaming industry.
Part of a Larger Strategy
The Marketing Spokesman of Saucify said that the improved messaging and branding was part of a larger strategic market plan. He continued that the name was a perfect fit for what they have done over the past eight years and that they will be continuing with this strategy into the future—which is to spice up the gaming market with the best casino content that is available on mobile devices and desktop/laptop computers.
The spokesman also said that, truth be told, BetOnSoft was not one of the most dynamic names and that it did not reflect their innovative and unique offerings. He felt that their branding, messaging, and marketing would benefit due to their new corporate identity.
Endorsement from a Tech Legend
The company itself has been described as 'visionary'—for their products and platform—by Steve Wozniak, the co-founder of Apple, who is their Chief Scientist. This will not be changing in any way apart from the new branding.
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